The Godrej Group: An Indian Family-owned Business Conglomerate’s Re-branding Strategies
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Code : FMB0013
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Region : India
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Abstract: The Godrej Group – a family-owned diversified Indian business conglomerate – attempted a brand makeover for the first time in its 111-year-old history. The company launched a new logo and also repositioned the master brand. The move was to keep pace with the changing consumer demographics and increased focus on international markets. The management believed that the rebranding would help the group to shed its old image and attract young consumers, while retaining the old ones. However, analysts believed that apart from a logo change, there was much more that the group needed to do. |
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Pedagogical Objectives:
Keywords :Godrej, Family Business, Emerging, Rebranding, Mother Brands, Industrial Brands, Global Brands, Diversified Conglomerate, Liberalisation, Privatisation, Globalisation, Economy, Strategies
Contents :
» Indian Business: In Sync with Changing Times?
» Godrej Group: Brand Makeover
